How To Sell Tech Power Hour - Sending Cold Emails

Cold emailing can be an extremely effective way of prospecting - but most cold emails are terrible - they are not relevant to the customer, they don't add value and they don't inspire action - frustrating and annoying your prospect.

Great cold emails are short, add value to your customer, and make a clear ask; they are the special forces of communication - they get in, deliver the message and get out.

In this Power Hour you will prepare a cold email template for a specific persona that you are working on and send it to 15 prospects.

The Power Hour series is not a normal online course that you have playing in the background. You will be doing some work and you'll get an outcome!

The session flows like this:

• 5 minutes: Introduction
• 10 minutes: Topic background
• 5 minutes: Task introduction
• 15 minutes: Working Session #1
• 5 minutes: Check In
• 15 minutes: Working Session #2
• 5 minutes: Wrap Up

What you will need:

• 60 minutes with no distractions (early morning, evenings, weekends)
• Ideally a second screen but not essential

This is exactly the framework that I use in my own career developed over 20 years of selling tech and cloud products and services to companies from SMB to Enterprise, direct and via channel partners.

Note: This is a pre-recorded power hour session that I'll be guiding you through - so you can complete it when you want and as many times as you want.

My promise to you:

After these 60 minutes you will have prepared a cold email template to use with a specific persona and sent 15 emails to prospects.

Why a power hour?

As a salesperson I like my own learning to have three things:

• I want to learn from other salespeople - people that are dealing with the same challenges, making the same calls, building the same plans.
• I want to learn in quick bite sized chunks - no four day negotiating workshops
• I want to use real examples from my own pipeline - no theory

If you like to learn in the same way then you will love the Power Hour series.

100% refund guarantee: If after 60 minutes you have followed the working sessions and not sent 15 prospect emails then I'll provide you a 100% refund - no questions asked.

Like this Power Hour? You might like the full SDR/AE coaching programme containing over 30 hours of virtual coaching.