How To Sell Tech Power Hour - Building Empathy

Your customers don't care about you or your products. They care about their own challenges and how they might solve them.

Empathy is the skill of putting yourself in your customer's shoes so you can better understand their view of the world and be better able to solve their problems with your company's products or services.

In this Power Hour I will lead you through a 60 minute coaching workshop where you will research your target industry, get into the mind of your customer, and build out the empathy worksheet to better understand how to help your customers to buy your solutions.

The Power Hour series is not a normal online course that you have playing in the background. You will be doing some work!

The session flows like this:

• 5 minutes: Introduction
• 10 minutes: Topic background
• 5 minutes: Task introduction
• 15 minutes: Working Session #1
• 5 minutes: Check In
• 15 minutes: Working Session #2
• 5 minutes: Wrap Up

What you will need:

• 60 minutes with no distractions (early morning, evenings, weekends)
• Ideally a second screen but not essential

This is exactly the framework that I use in my own career developed over 20 years of selling tech and cloud products and services to companies from SMB to Enterprise, direct and via channel partners.

Note: This is a pre-recorded power hour session that I'll be guiding you through - so you can complete it when you want and as many times as you want.

My promise to you:

After these 60 minutes you will have a better understanding of your customer's view of the world and will be better placed to prospect and sell into them.

Why a power hour?

As a salesperson I like my own learning to have three things:

• I want to learn from other salespeople - people that are dealing with the same challenges, making the same calls, building the same plans.
• I want to learn in quick bite sized chunks - no four day negotiating workshops
• I want to use real examples from my own pipeline - no theory

If you like to learn in the same way then you will love the Power Hour series.

100% refund guarantee: If after 60 minutes you have followed the working sessions and do not have a better understanding of your customers then I'll provide you a 100% refund - no questions asked.